Web Design Topics: Web Marketing URL Submission

Web Marketing

How to get people to visit

With more than two billion Web pages in exitence and thousands more being created everyday, you may have to shout a little to get your page noticed.(Castro, Elizabeth 2003)

Keywords & content

More and more search engines are concentrating on content and keywords. The best way to write Meta tags is to write the content of your page first. Print your text and read it to yourself, while you're high lighting the main points. Doing this will match your content with your Meta tags and increase your exposure.

Page Ranking

Search engines rank web Sites on levels of importance. It is based on the amount of hits and requests for pages on your site. I have been involved in marketing of several Web Sites. In three months, we turned a new Web Site with a page ranking of 0 to a page ranking of a 5. That is really unheard of now a day. Of course the company spent thousands to achieve this goal.

Link Pages

Link pages are a great way to increase your exposure. If you perform a search on the Internet for "link swap" You will find a hundred other Web Sites willing to swap links for free. Link swapping helps both Web Sites increase their page ranking. For example, see our link page.

Promoting

Add your Web address to all your outgoing e-mails; this will increase your hits. Print your domain name on your business cards, pamphlets, and other promotional material. Join a web ring with other similar Web Sites. Promotion is one of the key factors in web marketing.

Segmentation, Targeting, and Positioning (STP)

Web marketing is supposed to drive your business strategy. It is an easy way to become a global company. Even with a page ranking of 0 your Web Site will receive 200-400 hits a week. (If your not book mark this page) Segmentation plays a big role in Web marketing. Who is your target market? Is that target market highly competitive? For example, conduct a search under publishing and you will have 20,000 or more sites. Do the same for Horse Shoe crabs and you will have 100 sites. Competition will make it more difficult to increase your page ranking. In these high competition levels, you might want to consider paid advertisements.